AEP5 Study

Arts & Economic Prosperity 5  Study

Greater Worcester

“Cities and communities we want to live in are those that have both economic viability, and social capital. Great cities and towns are exciting, thriving communities that embrace arts, culture and creativity. Creativity sparks the economy and builds community.”

– Erin Williams, Cultural Development Officer, City of Worcester


The Economic Impact of Nonprofit Arts and Cultural Organizations and Their Audiences in

The Arts & Economic Prosperity 5 study provides compelling evidence that the nonprofit arts and culture sector is a $125.7 million industry in the City of Worcester—one that supports 4,062 full-time equivalent jobs and generates $9.9 million in local and state government revenue.

Nonprofit arts and cultural organizations, which spent $64.5 million during 2015, leveraged a remarkable $61.2 million in additional spending by their audiences—spending that pumped vital revenue into restaurants, hotels, retail stores, parking garages, and other local businesses.

By proving that investing in the arts and culture yields economic benefits, Arts & Economic Prosperity 5 lays to rest the misconception that communities support arts and culture at the expense of local economic development. In fact, communities that support the arts and culture not only enhance their quality of life—they also invest in their economic well-being.

The impact of spending by nonprofit arts and cultural organizations is far reaching: they pay their employees, purchase supplies, and acquire assets within the local community. Additionally, unlike most industries, the arts leverage significant event-related spending by their audiences. Whether serving the local community or out-of-town visitors, a vibrant arts and culture industry helps local businesses thrive.

The arts mean business in the City of Worcester!

Click below to view the PDF reports.

City of Worcester One Page Summary

City of Worcester Full Customized Report

National Findings Report